Results
Ultrahuman operates in a fast-growing but fiercely competitive health-wearable category, going head-to-head with established smart-ring and recovery brands while acquisition costs on digital channels continue to climb. The brand needed to generate incremental early-funnel demand from health-conscious, tech-forward early adopters while sustaining its premium performance positioning and proving measurable downstream conversion.
Pie Mobitech activated Ultrahuman across premium contextual publishing environments to reach high-intent health and technology audiences at the start of the funnel. We combined trusted editorial discovery placements with performance optimisation, holding the campaign accountable for conversion outcomes across the funnel.
MSN and NewsBreak placements across homepage modules, recommended content, and high-engagement discovery sections.
8.5M+ impressions drove 88K+ clicks at a 0.9%–1.3% click-through rate, converting into $2.4M+ in gross merchandise value at a $329 average order value — the high average order value confirming genuinely high-intent early adopters.
Let's place your brand inside premium content that converts.