Results
Tommy John operates in a premium innerwear and basics category that has grown increasingly commoditised, with acquisition costs on social channels climbing and brand differentiation harder to sustain. The brand needed to generate incremental early-funnel demand from high-intent apparel shoppers while preserving its elevated, comfort-first positioning and delivering measurable conversion.
Pie Mobitech activated Tommy John across premium contextual publishing environments to capture apparel and lifestyle shoppers at the start of the funnel. We combined trusted editorial discovery placements with performance optimisation, ensuring the campaign drove not only awareness but accountable full-funnel results.
NewsBreak and MSN placements across homepage modules, recommended content, and high-engagement discovery sections.
6.8M+ impressions drove 82K+ clicks at a 1.0%–1.4% click-through rate, converting into $980K+ in gross merchandise value at a $74 average order value — efficient early-funnel demand in a commoditised category.
Let's place your brand inside premium content that converts.