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Case Study

StubHub

Live Events · Marketplace

Results

$4.1M+
GMV Driven
18.3M+
Impressions
205K+
Clicks
1.0%–1.4%
CTR
$212
AOV

The Challenge

StubHub operates in a demand-driven live-events marketplace where intent is time-sensitive and event-specific, and where efficient early-funnel reach is critical to capturing buyers before competitors do. The brand needed to generate incremental demand from high-intent event-goers at scale while maintaining trusted marketplace positioning and clear, measurable conversion performance.

Our Solution

Pie Mobitech activated StubHub across premium contextual publishing environments to capture high-intent entertainment and sports audiences during discovery. We paired trusted editorial placements with performance-driven optimisation, ensuring the campaign delivered against conversion — not just reach — across the funnel.

Premium Inventories Activated

MSN, NewsBreak, and AP News placements across homepage modules, recommended content, and high-engagement editorial and discovery sections.

The Results

18.3M+ impressions generated 205K+ clicks at a 1.0%–1.4% click-through rate, translating into $4.1M+ in gross merchandise value at a $212 average order value — high-intent event-goers captured at scale, ahead of the competition.

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