Results
El Corte Inglés competes in a crowded European omnichannel retail landscape where paid social and search costs keep rising and premium shoppers are increasingly hard to reach at the top of the funnel. The brand needed to drive incremental early-funnel demand across a wide category mix — fashion, beauty, home — while protecting its premium department-store positioning and tying spend to measurable downstream sales.
Pie Mobitech activated El Corte Inglés across trusted editorial publishing environments to surface the brand to high-intent shoppers during natural discovery moments. We paired premium contextual reach with performance-driven optimisation, holding the campaign accountable for conversion outcomes rather than impressions alone.
MSN, AP News, and NewsBreak placements across homepage modules, recommended content, and high-engagement editorial and discovery sections.
The campaign turned 14.2M+ impressions into 165K+ qualified clicks at a steady 1.0%–1.4% click-through rate, generating $3.4M+ in gross merchandise value at a $156 average order value — incremental demand captured at the discovery stage across fashion, beauty, and home.
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