Results
Zenni Optical competes in a value-driven eyewear category where it must win high-intent, price-conscious shoppers at scale while standing apart from both legacy optical retail and a growing field of direct-to-consumer players. With acquisition costs on search and social rising, the brand needed a cost-efficient way to generate incremental early-funnel demand from quality-seeking, affordability-minded audiences without eroding margin.
Pie Mobitech activated Zenni Optical across premium contextual publishing environments to reach shoppers during natural discovery moments and route high-intent readers into the funnel. We paired broad, trusted reach with performance-driven optimization, holding the campaign accountable for downstream conversion rather than impressions alone.
Premium editorial and discovery environments — homepage modules, recommended-content units, and high-engagement discovery feeds across trusted contextual publishers.
The programme delivered against every efficiency target. Over the flight, 8.4M+ impressions converted into 96K+ qualified clicks at a steady 0.9%–1.3% click-through rate — and those readers went on to generate $480K+ in gross merchandise value at a $46 average order value. Just as important, this was incremental demand: shoppers reached at the discovery stage that search and social retargeting would have missed entirely.
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