Results
Ultrahuman competes in a fast-growing but crowded health-wearable category, going up against established smart-ring and recovery brands while digital acquisition costs continue to climb. The brand needed to generate incremental early-funnel demand from health-conscious, tech-forward early adopters while sustaining its premium performance positioning and proving measurable downstream conversion.
Pie Mobitech activated Ultrahuman across premium contextual publishing environments to reach high-intent health and technology audiences at the start of the funnel. We layered performance-driven optimization on top of trusted discovery placements, holding the campaign accountable for conversion outcomes across a considered, research-led purchase.
Premium editorial and discovery environments — homepage modules, recommended-content units, and high-engagement discovery feeds across trusted contextual publishers.
In a crowded, research-led category, the campaign proved its efficiency. 5.4M+ impressions drove 58K+ clicks at a 0.9%–1.3% click-through rate, converting into $1.2M+ in gross merchandise value at a $329 average order value. The high average order value confirmed that contextual discovery was reaching genuinely high-intent early adopters rather than casual browsers.
Tell us your growth goal. We'll show you how a managed performance approach gets you there.
