Results
Lorex operates in a competitive home-security and smart-surveillance category where purchases carry a high consideration threshold and buyers research heavily before committing. Traditional performance channels made it increasingly expensive to reach genuinely in-market homeowners. The brand needed incremental early-funnel demand from high-intent security shoppers while maintaining a trusted, quality-first positioning and clear downstream performance.
Pie Mobitech activated Lorex across premium contextual publishing environments to surface the brand to homeowners and security-minded readers during editorial discovery. We combined trusted placements with performance optimization, keeping the campaign accountable for conversion impact across a considered purchase journey.
Premium editorial and discovery environments — homepage modules, recommended-content units, and high-engagement discovery feeds across trusted contextual publishers.
For a considered, higher-ticket purchase, the numbers held up strongly. The campaign turned 6.1M+ impressions into 64K+ clicks at a consistent 0.9%–1.3% click-through rate, which translated into $1.3M+ in gross merchandise value at a $289 average order value. The outcome validated contextual discovery as a cost-efficient way to reach genuinely in-market homeowners well before they entered a comparison-shopping mindset.
Tell us your growth goal. We'll show you how a managed performance approach gets you there.
